We Didn’t Start This for the Money — We Started It Because We Had To

By David Owen, Co-Founder of OneSeason Farmers

When my wife was diagnosed with a liver condition, everything changed. Suddenly, “eating healthy” wasn’t just a nice idea — it became a matter of life or death.

Eating healthy shouldn't cost a fortune.

We did what anyone would do. We went to the “better” grocery stores, paid more for produce labeled as fresh, and hoped for the best because we had to. But what we found shocked us. Their definition of fresh meant it was grown in the USA — not grown recently. That produce had been picked, packaged, and shipped 1,500–2,000 miles. It was two weeks old by the time it hit the shelves, and loaded with preservatives to survive the trip.

That wasn’t going to cut it. Not for her. Not for anyone.

We realized something: if we couldn’t find truly fresh, clean food — even when we were willing to pay for it — what about families who couldn’t afford to chase health food aisles and premium prices? What about people in small towns, underserved neighborhoods, or remote areas?

That’s when this stopped being a personal issue and became a mission.

Because here’s the truth: food can be either medicine or poison. And most of what’s lining store shelves today seems to be slowly doing us harm. Obesity, anxiety, diabetes, cancer, learning issues in kids, Alzheimer’s — it’s not just genetics or bad luck. It’s likely connected to what we’re feeding our bodies, day after day.

We didn’t set out to start a business. We set out to solve a problem — first for our family, and then for anyone else who wanted to take control of their food and their health.

And now, we’re working alongside people from all walks of life — some in cities, some in rural areas, some who’ve never grown anything before — all of them with one thing in common: they’re tired of feeling powerless when it comes to food.

They want something better. Something local. Something real.

And here’s the good news: it’s possible. Whether it’s helping someone set up a small indoor farm, guiding them through funding options, or just sticking with them for the long haul — this is about more than equipment or advice. It’s about showing up and helping people grow food they can trust.

Because we believe that healthy, fresh food shouldn’t be a luxury. It should be accessible, affordable, and grown close to home — for everyone.

Whether you’re growing it yourself or just trying to feed your family better food, we’re here to say you’re not alone in this. And you’re not crazy for wanting more from what you eat.

This is about more than food. It’s about health, dignity, and getting back to something real. Let’s make “fresh” actually mean something again.

Vaya con Dios.